Besides each other, perhaps the only thing Norma and Eric Stall have had a longer relationship with is jewelry. This year the couple’s store, Stall Jewelers, celebrates its 41st anniversary.

Through three locations and almost three decades, the business has thrived in Northwest Austin. Even as big diamond outlets move in around them, Stall sits securely in its niche as a home to original, high-quality jewelry.
Stall sells a range of jewelry including charms, chains, watches and rings, but their specialty is custom-made pieces. Norma doesn’t need to ask customers what style of jewelry they’re looking for. She analyzes them like a palm reader, observing how they sit, what they wear, their style and personality.

Norma is also one of the store’s most successful showcases. Many times women will choose a piece of jewelry she is wearing rather than something under the glass. While she strives to stay up-to-date with what’s in style, going to conventions and reading celebrity magazines, nothing she makes is ever trendy.