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Besides each other, perhaps the only thing Norma and Eric Stall have had a longer relationship with is jewelry. This year the couple’s store, Stall Jewelers, celebrates its 35th anniversary.


Through three locations and almost three decades, the business has thrived in Northwest Austin. Even as big diamond outlets move in around them, Stall sits securely in its niche as a home to original, high-quality jewelry.
Stall sells a range of jewelry including charms, chains, watches and rings, but their specialty is custom-made pieces. Norma doesn’t need to ask customers what style of jewelry they’re looking for. She analyzes them like a palm reader, observing how they sit, what they wear, their style and personality.


Norma is also one of the store’s most successful showcases. Many times women will choose a piece of jewelry she is wearing rather than something under the glass. While she strives to stay up-to-date with what’s in style, going to conventions and reading celebrity magazines, nothing she makes is ever trendy.

 


The couple attributes the store’s success and longevity to the relationships they’ve developed with customers.The reason Norma is so good at selling jewelry, according to Eric, is because she just loves it so much. She never designs the same piece twice, and while she’s sad to see each of her designs go, she is happy to reminisce on where each piece has ended up.

 

STORE HOURS
Tuesday – Friday 10:00am to 6:00pm  •  Saturday 10:00am to 5:00pm
Closed on Sunday and Monday.

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